What is AISO?

AI Search Optimization (AISO) is the practice of optimizing your website to be discovered, cited, and recommended by AI systems like ChatGPT, Perplexity, Google SGE, and Claude.

The Search Landscape is Changing

Traditional SEO focused on ranking #1 on Google. But users are increasingly asking AI assistants directly:

  • "What's the best plumber in Memphis?"
  • "Recommend a dentist near me"
  • "Who should I call for HVAC repair?"

If your business isn't in the AI's training data or knowledge graph, you don't exist to millions of potential customers.

70%
of searches will be AI-assisted by 2026
100M+
ChatGPT users asking questions about businesses

The 6 Pillars of AISO

  • Structured Data for LLMs - JSON-LD that AI can parse
  • Content Structure - Clear hierarchy for AI understanding
  • E-E-A-T Signals - Experience, Expertise, Authority, Trust
  • llms.txt - Dedicated file telling AI about your site
  • Freshness - Recent, updated content
  • Conversational Optimization - Natural language that matches queries

AISO isn't replacing SEO—it's extending it. You still need solid technical SEO, content, and authority. But now you also need to:

  • Structure content for AI parsing
  • Build entity recognition (Google Knowledge Graph)
  • Optimize for conversational queries
  • Create AI-readable context

Our AISO Audit covers all 6 pillars with actionable fixes.

Ready for the AI Search Era?

Get an AISO Audit and ensure your business is discovered by ChatGPT, Perplexity, and Google SGE.

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